Thank you! I'm afraid my french isn't brilliant, I did read a translated version, interesting! Not sure I got all the nuance of what you actually wrote, although it is marvellous how much better automated translation has got. I guess my main point would be in response to your '1st expected benefit' / '1er bénéfice escompté' I think although 16-24 don't visit museums that much at the moment, that's the reason I think museums need to start looking at TikTok seriously! Interesting though - I hadn't come across #Edutock before, that's fab!

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Georgina Brooke

Georgina Brooke

Content Strategist at One Further. Previously, National Museums Scotland, Ashmolean Museum, Government Digital Service. Interested in tech to connect audiences.