Thank you! I'm afraid my french isn't brilliant, I did read a translated version, interesting! Not sure I got all the nuance of what you actually wrote, although it is marvellous how much better automated translation has got. I guess my main point would be in response to your '1st expected benefit' / '1er bénéfice escompté' I think although 16-24 don't visit museums that much at the moment, that's the reason I think museums need to start looking at TikTok seriously! Interesting though - I hadn't come across #Edutock before, that's fab!


Adapted from museum training sessions I’ve given for the South East Museums Development Group, Oxford University Museums and Gardens and Bradford Museum Group.

Image credit: Pixabay.

The behavioural theorist Daniel Kahneman has a theory about how humans process information.

In his book ‘Thinking, Fast and Slow’, he posits that there are two ‘modes’ of thinking. Which he classes as ‘System 1’ and ‘System 2’.

They can be roughly distinguished from one another like this:


Media credit: Pixabay

This text is appropriated from a talk I initially gave at ContentEd 2017 and have subsequently given in museum training sessions for the South West Museums Development Group and for Bradford Museums, as part of my consultancy work in my role as Content Strategist at One Further.

In this article I go through the tools and processes I’ve employed to redesign and re-envisage every page of content on a website in parallel with a new website build. It’s based on work I originally did for the Oxford University Museums. I was initially hired by the Ashmolean, and once that project…


This is part of a talk I gave to University of Glasgow Museums Studies students on 9th March 2021. In this written piece I’m just going to focus on the section of the talk that looks at 1. the history of the social media platforms 2. Mythbusting: you don’t automatically get viral growth and diverse new audiences on social media, 3. The folk who have created great organic social media content that has made their museum relevant to a broader public.

The full slide deck is here.

The Platforms themselves

Facebook, the largest and earliest of the main social media platforms we still…


Since 2016 I’ve applied, interviewed, and been offered, seven different jobs. I’ve applied and been interviewed for four more. That sounds like a lot, but it’s been necessary — partly because a lot of the roles I’ve occupied have been short-term ones (there are a lot more short-term museum digital jobs than permanent ones) and because my partner is in academia (where permanent jobs are even more elusive) and in 2019 got his first permanent job 257 miles from where we had been living since 2014.

Well, at least it wasn’t Beirut (which was one of the alternatives…)

And it seems we’re not alone; as a millennial couple working in the arts/academia


This text is taken from a talk I gave on 10/12/20 for the Museums Computer Group conference Museums+Tech 2020

  • Thanks very much for having me
  • I’m Georgina Brooke and in January this year I started a new job as Digital Media Content Manager at National Museums Scotland -and what a year it’s been!
  • I’m going to be talking to you today about COVID, Content Strategy & Organisational Change
  • A bit on National Museums Scotland, we have around 450 staff spread across 4 sites and a collections centre. It’s the largest multidisciplinary collection in the UK outside of London. …


There’s a slide in Adam Koszary*’s social media bootcamp that I’ve been thinking about lately.

*of Absolute Unit/Museum of English Rural Life fame

In the world of museum social media, it’s become the most succinct mental sense-check I’ve come across when reviewing content (whether my own or others’), asking:

Is this actually any good though?

It’s easy to be fine. You work in digital media and want an easy life in a big institution, you write ok social copy, you copy and paste organisational ‘announcements’ and don’t rock the boat. …


Ah the Museum and Heritage show, I kind of love it at the same time as feeling like it bears strong similarities to a cattle market. This year I did 17 talks in 24 hours. It’s a 2 day conference with 4 separate theatres with each with 6 to 7 talks going on a day, surrounded by vendors. A game plan is definitely required to hopscotch your way from theatre to theatre to get the most for your time; great, but also a bit bonkers.

I also spend more time on Twitter than I do at any other conference because…


Over the 2017–18 Christmas break I read ‘Peak: How All of Us Can Achieve Extraordinary Things’. The main argument of the book is ‘The right sort of practice carried out over a sufficient period of time leads to improvement. Nothing else.’ It made me think that concentrating on the different areas of my life that I care about (work, exercise, relationships, home improvement and culture) could make me better in all areas of my life. To concentrate I documented different things (scoring different climbing workouts depending on the number and grade of problems I’d completed for instance). For culture I…


The Apple vs FBI case may be withdrawn, but the aftermath leaves some questions unanswered. It raises questions about who looks after our best interests, how much we can really know about our security and respect for our personal data. It’s an unusual turn of events when a maverick technology company from Silicon Valley claims to uphold the rights of civilians, against the determination of the state.

The story of tech giant Apple and FBI begins in San Bernardino, California. At 11am on Wednesday December 2nd last year the county Department of Health were on an away day, when married…

Georgina Brooke

Content Strategist at One Further. Previously, National Museums Scotland, Ashmolean Museum, Government Digital Service. Interested in tech to connect audiences.

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